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Be emotional, Human are emotional, UX must be emotional




Today I just want speak about "Emotion"

The Story

I arrive on one of my favorite #SocialNetwork @LinkedIn and I was really surprised to have a so #BadUx because of a lack of emotion..
First I arrive on my screen with no more post...

Where are the posts

The Problem

The problem is we make a lot of interface just as Digital Tool.
We often forgot the smartphone, this digital tool is like a friend. It is... excuse me, HE is in our house, He is in our bag, He is in our pocket and we have it in our hands more than 180 min a day !!
This friend has got a lot of part of our private life... He has got our emails, our meeting, and even our photos and videos.
We can read on the web that around 60% of people have got an emotional relationship with their smartphone...and it was the figures two years ago..
It just remembers us, were are not machin we are emotional hight tech natural product..

My point of view 

Use Cognitive Bias with your app in order to generate a positive emotion while your user use it and reach the graal of the Good #UX (User eXperience)

First

Use the Anchoring Cognitive Bias in order to help the user... I arrive on a blank screen...I didn't see my last posts...I was lost like on a nomen island !
There is no connexion ? and ? Is it a reason to delete the last post I just read the day before ?
It doesn't need a screen for this point if you see what I mean...

Second

And I can't understand how one of the biggest Social Network App can go through it without seeing it...ADD EMOTION in your app...your product must be an pure image of its goal...and in this case it is to connect people with people...what do you say...?
people with PEOPLE
hmmm what ?
PEOPLE WITH PEOPLE !!
Ha yes PEOPLE WITH PEOPLE !!!
And with this type of Cognitive Bias you will reach the goal of your App by engaging people...
So have a look on User eXperience with @Linkedin app


Ho stop !! Enough !! Too much emotion ...I will cry...I give me so the desire to go far in this relationship with my app...and you know what ???
I never click on the "continue" button on the last page ... what a putty for you !!
Know in just few minutes we can transform the screen below ...

 .   with...   

and if we go far in relationship, our world is not a frozen world in a static state..so now the technology is here we can improve this first step with... this ma last proposition...




So Don’t forget 

We have emotions, 
User Interface have to Communicate with us 
not just display Data


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